This project focused on a cutting-edge display in a new form factor. The concept was shooting for great heights and it was christened "Alto" meaning tall or high in Spanish.
Originally, I did the design with the gradients to emphasize the height in the triangles. Recently, I gave this a makeover and thought it would be fun to also do multiple style frame versions with 3 themes: Minimalist, Intergalactic, and Yosemite.
Art Direction for "Alto", a new Digital Product
This concept is minimalist in its treatment. The stroke is consistent throughout which I've worked down to the pixel to ensure equal padding at all angles.
I've deliberately made geometry, black, and white the three elements in the design to keep it simple as possible. The twist here is creating perfect symmetry, like the triangles are looking into a black mirror and the reflection is looking back.
Minimalist design concept
This concept was inspired by watching the 2016 solar eclipse with my design team. I wanted to hone into a point on one of the angles and make it appear as a first ray of light was hitting it and creating a solar flare.
The tie-in with this product concept was to make it appear as the forefront of new media by emulating first light after darkness. It also plays well with screen-based media because of its high contrast and dramatic lighting used as texture to highlight the shapes.
Intergalactic design concept
Alto was developed by being inspired by the height of mountains and vistas. It's a literal take on the word "alto" (meaning tall in Spanish) but it's also a familiar style that I've derived from a lot of Apple and iOS visual branding.
I did put my own twist on this by doing monochromatic shades of blues and also transparencies and gradients to give the overall style some lift. The blues have been color-picked from the background, inspired from the (royalty free) stock image.
Yosemite design concept