I work on branding periodically throughout my projects. Certain times call for quality design concepts within tight deadlines and on limited budgets. Having a background in graphic design and visual communications, I've stepped up many times to make logos, styleframes, and color palettes. This project focused on a cutting-edge display in a new form factor. The concept was shooting for great heights, Alto meaning "tall" or "high" in Spanish.
Originally, I did the design with the gradients to emphasize the height in the triangles. Recently, I gave this a makeover as the trend of sacred geometry has been making a splash on popular culture. I thought it would be fun to also do multiple styleframe versions with themes: mountains, space, and minimalist.